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Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910467899203321 |
Lanier Pamela
|
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910794836503321 |
|
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier
| Marketing essentials for independent lodgings / / Pamela Lanier and Marie Lanier |
| Autore | Lanier Pamela |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xix, 153 pages) : illustrations |
| Disciplina | 647.9573 |
| Collana | Tourism and hospitality management collection |
| Soggetto topico |
Bed and breakfast accommodations - Marketing
Hotels - Marketing |
| Soggetto non controllato |
marketing
bed & breakfast boutique hotel ecotourism guesthouse inn lodge lodging OTA print marketing public relations social media travel agent |
| ISBN | 1-63157-597-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index. |
| Record Nr. | UNINA-9910828878003321 |
|
Lanier Pamela
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media effects : advances in theory and research / / edited by Mary Beth Oliver, Arthur A. Raney, and Jennings Bryant
| Media effects : advances in theory and research / / edited by Mary Beth Oliver, Arthur A. Raney, and Jennings Bryant |
| Autore | Dixon Travis L |
| Edizione | [4th edition.] |
| Pubbl/distr/stampa | Taylor & Francis, 2019 |
| Descrizione fisica | 1 recurso electrónico |
| Disciplina | 302.23 |
| Collana | Routledge communication series |
| Soggetto topico |
Medios de comunicación social
Mass media - United States - Psychological aspects Mass media - Social aspects - United States Mass media - Political aspects - United States Mass media - United States - Influence |
| Soggetto non controllato |
advertising
attitude communication studies digital media education emotion entertainment health identity media psychology persuasion public relations social media technology violence |
| ISBN |
0-429-49114-X
0-429-95702-5 0-429-95701-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A history of media effects research traditions / Peter Vorderer, David W. Park, and Sarah Lutz -- Media effects theories : an overview / Patti M. Valkenburg and Mary Beth Oliver -- The world of news and politics / Yariv Tsfati and Nathan Walter -- News framing theory and research / David Tewksbury and Dietram A. Scheufele -- Cultivation theory, media, stories, processes, and reality / Rick Busselle and Jan Van den Bulck -- Media priming and accessibility / David R. Ewoldsen and Nancy Rhodes -- Social cognitive theory / Marina Krcmar -- Currents in the study of persuasion / James Price Dillard -- Narrative effects / Melanie Green, Helena Bilandzic, Kaitlin Fitzgerald, and Elaine Paravati -- Media choice and selective exposure / Silvia Knobloch-Westerwick, Axel Westerwick, and Daniel J. Sude -- Media and emotion / Robin L. Nabi -- Media, identity, and the self / Jonathan Cohen, Markus Appel, and Michael D. Slater -- Media psychophysiology and neuroscience : bringing brain science into media processes and effects research / Paul D. Bolls, René Weber, Annie Lang, and Robert F. Potter -- Media violence and aggression / Jessica Taylor Piotrowski and Karin M. Fikkers -- Media and sexuality / Paul Wright -- Media stereotypes : content, effects, and theory / Travis L. Dixon -- Eudaimonia as media effect / Arthur A. Raney, Mary Beth Oliver, and Anne Bartsch -- Advertising effects and advertising effectiveness / Louisa Ha -- Educational media for children / Amy B. Jordan and Sarah E. Vaala -- Media effects and health / Jessica G. Myrick -- Entertainment and enjoyment as media effect / Arthur A. Raney and Jennings Bryant -- Video games / Christoph Klimmt and Daniel Possler -- Psychological effects of interactive media technologies : a human-computer interaction (HCI) perspective / S. Shyam Sundar and Jeeyun Oh -- Social media / Jesse Fox and Bree McEwan -- Effects of mobile communication : revolutions in an evolving field / Scott W. Campbell and Rich Ling -- Virtual reality in media effects / Sriram Kalyanaraman and Jeremy Bailenson -- Cross-cultural media effects research / Jinhee Kim and Kimin Eom. |
| Altri titoli varianti | Advances in theory and research |
| Record Nr. | UNINA-9910772095703321 |
|
Dixon Travis L
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| Taylor & Francis, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
| Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| Pubbl/distr/stampa | New York ; ; Oxford : , : Berghahn Books, , 2018 |
| Descrizione fisica | 1 online resource (300 pages) |
| Disciplina | 327.2 |
| Collana | Explorations in culture and international history series |
| Soggetto topico |
Cultural diplomacy - History
Place marketing - Political aspects National characteristics - Political aspects Branding (Marketing) - Political aspects |
| Soggetto non controllato |
business economics
career case studies china cultural marketing diplomacy engaging government and governing historical historiographical essays history international relations international marketing modern history multivalent investigation nation branding political power political science political primary documents promotional purposes public relations self-representation society suriname united states us |
| ISBN | 1-78533-924-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
| Record Nr. | UNINA-9910793176403321 |
| New York ; ; Oxford : , : Berghahn Books, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will
| Nation branding in modern history / / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will |
| Pubbl/distr/stampa | New York ; ; Oxford : , : Berghahn Books, , 2018 |
| Descrizione fisica | 1 online resource (300 pages) |
| Disciplina | 327.2 |
| Collana | Explorations in culture and international history series |
| Soggetto topico |
Cultural diplomacy - History
Place marketing - Political aspects National characteristics - Political aspects Branding (Marketing) - Political aspects |
| Soggetto non controllato |
business economics
career case studies china cultural marketing diplomacy engaging government and governing historical historiographical essays history international relations international marketing modern history multivalent investigation nation branding political power political science political primary documents promotional purposes public relations self-representation society suriname united states us |
| ISBN | 1-78533-924-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing U.S. foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for post-communist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
| Record Nr. | UNINA-9910815124503321 |
| New York ; ; Oxford : , : Berghahn Books, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910458032403321 |
|
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910791042003321 |
|
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks
| A professional and practitioner's guide to public relations research, measurement, and evaluation / / David Michaelson and Don W. Stacks |
| Autore | Michaelson David |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - Evaluation
Public relations - Research |
| Soggetto non controllato |
public relations
nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research |
| ISBN |
1-78684-357-9
1-60649-985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction to public relations research, measurement, and evaluation -- 1. Introduction to research and evaluations in public relations -- 2. The move toward standardization -- 3. The business of public relations -- 4. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- 5. Secondary research -- 6. Qualitative research methodologies -- 7. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- 8. Survey methodology -- 9. Statistical reasoning -- 10. Sampling -- Part IV. Wrapping up -- 11. The application of standards and best practices in research and evaluation for public relations -- Appendix. Dictionary of public relations measurement and research -- References -- Index. |
| Record Nr. | UNINA-9910826755103321 |
|
Michaelson David
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations inquiry
| Public relations inquiry |
| Pubbl/distr/stampa | [London, UK] : , : Sage, , 2012- |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.205 |
| Soggetto topico |
Public relations
Communication in organizations |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato |
public relations
communicatie communication Public Relations |
| ISSN |
2046-1488
2046-147X |
| Classificazione | 380650 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | PRi |
| Record Nr. | UNINA-9910446857703321 |
| [London, UK] : , : Sage, , 2012- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
